The purpose of this project was to learn how a company would work through the rebranding process. As a student, I was given the prompt to take the branding of a museum in a new direction. I chose the Cakeland museum which features sculptures that look like cake but have a dark and evil twist. In my design process, I focused on this duality between something that is sweet and innocent but also dangerous and violent.
On this page, you will see the final designs and mock-ups from this project.
